Privacy policy

GENERAL INFORMATION
We understand that you place your trust in us, and we consider it our responsibility to protect your privacy. This Privacy Policy explains which data we collect, why we collect it, and how we use it to improve your user experience.

This Privacy Policy applies to the services provided under the brand Avenor.
Please note that Avenor is not responsible for the privacy practices of other websites or external sources. 

Avenor, respects the privacy of all users of its website and ensures that any personal information provided is handled confidentially.

DATA CONTROLLER
WSLY E-commerce, is the Data Controller responsible for processing personal data as described in this Privacy Policy.

For privacy-related questions or requests, you may contact us at:

  • Email: contact@avenorwear.com
  • Address: Fruitweg 24H, Unit 20B 2321 GK Leiden South Holland, The Netherlands.

USE OF OUR SERVICES
When you register for one of our services or make a purchase, we may ask you to provide personal information. These data are used to deliver the service and are stored on secure servers owned by Avenor or by trusted third-party providers.

LEGAL BASIS FOR PROCESSING
We process personal data only when permitted under the GDPR. Depending on the purpose, one of the following legal bases applies:

  • Performance of a contract (Art. 6(1)(b) GDPR): 
    To process and deliver your order, handle payments, provide customer service, and manage your account or purchase history.
  • Compliance with legal obligations (Art. 6(1)(c) GDPR):
    To fulfil our tax, accounting, and administrative obligations required by Dutch law.
  • Consent (Art. 6(1)(a) GDPR):
    For email and SMS marketing and for the use of non-essential cookies or tracking technologies. You may withdraw your consent at any time.
  • Legitimate interests (Art. 6(1)(f) GDPR):
    To prevent fraud, secure our website, analyse performance, improve our services, and display (non-personalised) advertising.

COMMUNICATION
When you send us emails or other messages, we may store these communications to process and respond to your inquiries. These data are stored securely and are not merged with other personal data.

EMAIL AND SMS MARKETING
If you explicitly give your consent during checkout or through a form, we will use your email address or phone number to send you information about products, promotions, and updates.

Processing is carried out solely based on your consent in accordance with Art. 6(1)(a) GDPR. You may withdraw your consent at any time with future effect, for example via the unsubscribe link in each email or by sending an SMS with the word “STOP” to the specified number.

We use trusted service providers to send our marketing communications (e.g., Shopify Email or SMS). Your data will be stored only as long as your consent remains valid.

COOKIES
Our website uses cookies (text files stored on your device) to ensure the proper functioning of the website, to analyse user interactions, and to improve our services.

Essential cookies are necessary for the operation of the website and are placed automatically. Non-essential cookies, including analytics and advertising cookies, are only placed after the user has provided consent through our cookie banner.

Information generated by cookies about your use of the website may be transmitted to secure servers operated by WSLY E-commerce, trading under the name Avenor, or trusted third-party providers.

You can configure your browser to reject cookies. Please note that disabling certain cookies may affect the functionality of the website.

USE OF GOOGLE SERVICES FOR ADVERTISING AND ANALYTICS
Our website uses Google services such as Google Ads and Google Analytics to measure the effectiveness of our advertising campaigns and to display relevant ads to you.

Personal data such as email addresses, phone numbers, or transaction details that you provide when placing an order or submitting an enquiry may be transmitted to Google in hashed or pseudonymised form. This enables Enhanced Conversions and the creation of audience lists (Customer Match).

Processing is carried out exclusively in accordance with the GDPR. Google uses this data to provide analytics and display personalised advertising.

SHARING INFORMATION WITH THIRD PARTIES
Information is shared only with trusted service providers who are necessary for operating our online store or for marketing and analytics purposes (e.g., Google, WebwinkelKeur, payment providers).

Any further use of your data by these third parties takes place exclusively within the framework of their respective privacy policies. More information: Google Privacy Policy.

PURPOSE OF DATA COLLECTION
We use the collected information exclusively for the purposes described in this Privacy Policy, unless we have obtained your explicit prior consent for additional uses.

OPT-OUT AND OBJECTION OPTIONS
You may object to the use of your data for personalised advertising at any time using the following links:

RETENTION OF PERSONAL DATA
We retain personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy or as required by applicable law.

  • Order and customer account data:
    Retained for the statutory period required under Dutch tax and administrative law (7 years).
  • Marketing data (email and SMS):
    Retained until you withdraw your consent or request deletion.
  • Communication data (emails, contact forms, support messages):
    Retained for up to 24 months for customer service, record-keeping, and quality purposes.
  • Analytics and cookie data:
    Retained in accordance with the storage periods defined by our analytics and cookie providers, such as Google.

Once the applicable retention period has expired, the data will be deleted or permanently anonymised.

CHANGES TO THIS PRIVACY POLICY
This Privacy Policy is reviewed regularly and updated to reflect new legal requirements or changes in our services. We therefore recommend reviewing it periodically.

RIGHTS REGARDING PERSONAL DATA
You have the right at any time to access, correct, or delete your personal data stored by us.

You also have the right to request restriction of processing, data portability, and to object to processing based on legitimate interests. Furthermore, you have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

CONTACT
Company name: Avenor (a trading name of WSLY E-commerce)

Company Registration Number: 86252216
VAT: NL004215602B41

Address:
Fruitweg 24H, Unit 20B
2321 GK Leiden
South Holland, The Netherlands

Email: contact@avenorwear.com
Phone: +31 71 205 1002

Customer service hours:
Monday to Saturday : 09:00–20:00 CET/CEST

Average response time: within 24 hours